INVESTMENT


Type of expenditure Amount To whom payment is to be made
Initial Franchise Fee $40,000 Potbelly Franchising, LLC
Real Estate/Rent As determined by your lease Landlord
Security Deposit As determined by your lease Landlord
Construction / Leasehold Improvements $200,000 - $350,000 Outside Suppliers
Architect Fee (for your architect) $20,500 - $30,000 Architect
Furniture Fixtures and Signage $36,000 - $75,000 Outside Suppliers and Potbelly Sandwich Works, LLC
Equipment (including smallwares) $70,000 - $125,000 Outside Suppliers and Potbelly Sandwich Works, LLC
Point-of-Sale and Computer Systems $15,000 - $30,000 Outside Suppliers
Opening Inventory $7,000 - $12,000 Designated and Approved Suppliers
Market Introduction Program $1,000 - $7,000 Marketing Sources (possibly us if you do not conduct program as required)
Insurance (12 months) $4,000 - $9,000 Insurance Company
Training Expenses $40,000 - $45,000 Third Parties
Professional Fees $2,000 - $5,000 Professional Advisors
Business Licenses and Permits $250 - $1,700 Government Agencies
Office Equipment and Supplies $800 - $3,000 Third Parties
Additional Funds - 3 months $25,000 - $35,000 Employees and Suppliers
Total Estimated Initial Investment (excluding real estate lease/acquisition costs) $461,550 - $767,700

Additional details about your estimated initial investment will be provided in the Franchise Disclosure Document.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by Franchise Disclosure Document (FDD). Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of, or wish to acquire a franchise for a Potbelly Restaurant to be located in, one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.

 

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
Currently, the following states regulate the offer and sales of franchises: California, Hawaii, Illinois, Indiana,
Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin.
If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration
and disclosure requirements in your jurisdiction.
©1977-2014 Potbelly Sandwich Works, LLC. All rights reserved.
A First Class Dive, Potbelly, A Wreck, Ya Gotta Get It Hot, Potbelly Sandwich Shop and Potbelly restaurant interiors are
trademarks owned and/or registered by Potbelly Sandwich Works, LLC.