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So you want to own a Potbelly?

Success is waiting just around the corner. So let’s fire up the stove and get your Potbelly open for business!
Investment Example (Non Drive-Thru Shop)
Type of expenditureAmountTo whom payment is to be made
Total Estimated Initial Investment (excluding real estate lease / acquisition costs)$564,050 - $782,700
Initial Franchise Fee$40,000Potbelly Franchising, LLC
Real Estate / RentDetermined by your leaseLandlord
Security DepositDetermined by your leaseLandlord
Construction / Leasehold Improvements$240,000 - $350,000Outside Suppliers
Architect Fee (for your architect)$22,000 - $28,000Architect
Furniture Fixtures and Signage$65,000 - $95,000Outside Suppliers and Potbelly Sandwich Works, LLC
Equipment (including smallwares)$96,000 - $114,000Outside Suppliers and Potbelly Sandwich Works, LLC
Point-of-Sale and Computer Systems$25,000 - $28,000Outside Suppliers
Opening Inventory$11,000 - $16,000Designated and Approved Suppliers
Market Introduction Program$1,000 - $7,000Marketing Sources (possibly us if you do not conduct program as required)
Insurance (12 months)$10,000 - $15,000Insurance Company
Training Expenses$40,000 - $45,000Third Parties
Professional Fees$2,000 - $5,000Professional Advisors
Business Licenses and Permits$250 - $1,700Government Agencies
Office Equipment and Supplies$800 - $3,000Third Parties
Additional Funds - 3 months$25,000 - $35,000Employees and Suppliers