So you want to own a Potbelly?
Success is waiting just around the corner. So let’s fire up the stove and get your Potbelly open for business!
Investment Example (Non Drive-Thru Shop)
| Type of expenditure | Amount | To whom payment is to be made |
| Total Estimated Initial Investment (excluding real estate lease / acquisition costs) | $564,050 - $782,700 | |
| Initial Franchise Fee | $40,000 | Potbelly Franchising, LLC |
| Real Estate / Rent | Determined by your lease | Landlord |
| Security Deposit | Determined by your lease | Landlord |
| Construction / Leasehold Improvements | $240,000 - $350,000 | Outside Suppliers |
| Architect Fee (for your architect) | $22,000 - $28,000 | Architect |
| Furniture Fixtures and Signage | $65,000 - $95,000 | Outside Suppliers and Potbelly Sandwich Works, LLC |
| Equipment (including smallwares) | $96,000 - $114,000 | Outside Suppliers and Potbelly Sandwich Works, LLC |
| Point-of-Sale and Computer Systems | $25,000 - $28,000 | Outside Suppliers |
| Opening Inventory | $11,000 - $16,000 | Designated and Approved Suppliers |
| Market Introduction Program | $1,000 - $7,000 | Marketing Sources (possibly us if you do not conduct program as required) |
| Insurance (12 months) | $10,000 - $15,000 | Insurance Company |
| Training Expenses | $40,000 - $45,000 | Third Parties |
| Professional Fees | $2,000 - $5,000 | Professional Advisors |
| Business Licenses and Permits | $250 - $1,700 | Government Agencies |
| Office Equipment and Supplies | $800 - $3,000 | Third Parties |
| Additional Funds - 3 months | $25,000 - $35,000 | Employees and Suppliers |
Our Franchise Disclosure Document (FDD) is available to qualified prospects only by email link to our secure website when we have provided a password. The FDD will be made available to you by PDF. You will need an active e-mail account and a computer equipped with e-mail software (e.g. Outlook), an internet browser, Adobe Acrobat software (downloadable for free at www.adobe.com) and a printer in order to view and print the FDD.
