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Sooo... You Want to Own a Potbelly?

Step right up! Follow in the footsteps of great franchisees!

Just 8 Simple Steps...


Complete the “Get Started” form and hear back from Potbelly


Phone interview with a Potbelly Team Member


Attend “Discovery Day” at the Potbelly Support Center in Chicago


Complete the six-day Potbelly In-Shop Experience


Sign the Potbelly Franchise Agreement and start looking for your shop location


Attend Design & Construction Workshop


Get trained on all things Potbelly


Build your shop and hire your team

Fire up the stove! Your shop is open for business.

Click here to download a printable PDF.

Our Franchise Disclosure Document (FDD) is available to qualified prospects only by email link to our secure website when we have provided a password. The FDD will be made available to you by pdf. You will need an active e-mail account and a computer equipped with e-mail software (e.g., Outlook), an internet browser, Adobe Acrobat software (downloadable for free at and a printer in order to view and print the FDD.