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Sooo... You Want to Own a Potbelly?

Step right up! Follow in the footsteps of great entrepreneurs!


Just 8 Simple Steps...


Complete and submit the “Get Started” form


Telephone call with a member of the Potbelly Franchise TeamPhone


Attend “Discovery Day” at the Potbelly Support Center in ChicagoChicago


Attend your “Day in the Life” in-shop experienceSchedule


Sign the Potbelly Franchise Agreement and start looking for your shop locationAgreement


Attend Design & Construction WorkshopDesign


Get trained on all things Potbelly


Build your shop and hire your team

Potbelly Stove

Fire up the stove! Your shop is open for business.

Click here to download a printable PDF.

Our Franchise Disclosure Document (FDD) is available to qualified prospects only by email link to our secure website when we have provided a password. The FDD will be made available to you by pdf. You will need an active e-mail account and a computer equipped with e-mail software (e.g., Outlook), an internet browser, Adobe Acrobat software (downloadable for free at and a printer in order to view and print the FDD.